Open Heart Surgery – customer service

A Design Service by Adam Broomberg and Jeremy Walton 1995. Giving unsatisfied customers real service.
Partner: Central Saint Martins College of Art and Design.
Partner: Designers Guild.

Proposal to be conducted for the Designers Guild store. This project was conducted at Central Saint Martins tackling the prevalent industry norm of disposable product.

The basics of the service, is to allow people to come to the shop and hand over their old, tiring household products. These products would then be worked on and used to create new products. The customer has the choice of discussing their needs or taking pot luck in what the product will be return as. Or they can part exchange with another product off the shelf.

Service categories: User in Dialogue, Design in Dialogue, Product Exchange.

• Materials: ReadyMades
• Production / Technique: Repair, customisation, User defined problems
• Dissemination: Central Saint Martins 1995: ‘Open Heart Surgery’ Designers Guild. London